The F3 System, and the companion Data Processing Center, was born out of the idea that working, as we do in film and TV production, does not need to be done on paper as if it is still 1950.
I wanted the ability to work hard, stay current in my work and be able to go home at a reasonable hour so I could put my toddler daughter to bed each night.
More importantly, I had to widen profit margins or build more top-line revenue in my company stay competitive.
Why do this
I started working in Hollywood over 35 years ago as a tape operator in a recording studio and worked my way up through the ranks to CFO by 2008. I learned a lot along the way… I worked with some amazing people…. Worked for some of the biggest companies (Harpo Films, Mandalay Entertainment, Sony Pictures, Disney, TriStar Pictures, Columbia Pictures) and did it all having no family connection or friends who sat in key positions in the business.
Since I started working as a CFO in 2008, the industry has changed substantially and my client list had migrated to working with all kinds of content creators who produce indie features, TV movies, feature films, branded content, blogs and online short from series. As the industry has changed so has my method of building and running the financial operations for content creators. As an outsource CFO, I take the day-to-day financial controllers and clerks who get the work done so my client can stay devoted to creating good content.
Over the years, I have been fortunate enough to work on some amazing product in marketing, physical production, distribution and finance. My credits include Terminator 2, Total Recall, Bugsy, The Doors, Tuesdays With Morrie, Jackass The Movie, Burton Snowboards, the Benji franchise and almost 60 TV movies for Lifetime, TNT and Hallmark Channel.
As my career has evolved, I have spent a lot of time understanding and building technology and systems that can make our work more efficient and less time consuming so we can spend a lot more time thinking for our clients and less time reacting to the day-to-day grind of paying bills and processing data.
Now I am taking the technology and systems, that we use in entertainment (characterized by a high volume of transaction over short periods of time (12 -24 weeks), at scale and at speed) to CAPs and bookkeepers who have a need to streamline and digitizing their businesses. As an example and for reference, in film and TV production we employee hundreds of people and process thousands of tiny AP transactions on a weekly basis. Then we shut down the show that we're on (aka, we finish shooting and wrap) and start all over again on another film or TV show - rinse and repeat. We have a lot of unique experience in this area.
I want to share with you the F3 System that I built to streamline our processing of AP, petty cash and expense reports. not to mention the automating of filing our work for audit, review and storage. It’s a platform accessed in a browser, communicating with your cloud accounting software, that doesn’t have any of my branding attached to it. It’s about you and the firm that you’ve built - your business!
And I’m here to help you grow and streamline a process so you can drive more bottom line.
To help you understand who I am and my background, I have included my bio below:
Tim Tortora has spent his impressive career in the entertainment industry garnering extensive financial and producing experience before releasing his second book “An Effective Guide To Build Your Path In The Film And TV Industry.” His latest book and companion Community guides aspiring filmmakers through the black box that is building a durable network in film and TV production.
Prior to starting Full Force Financial, Tim served as a Film & Television Executive at a series of studios, including significant tenures at Oprah Winfrey’s Harpo Films, Mandalay, and the Walt Disney Company. This management experience has enabled Tim to have a real-world understanding of the day-to-day needs of Film & TV Production in the entertainment industry.
During his career, Tim has served as Executive in Charge of Production and Finance for Oprah Winfrey’s feature film & TV production arm, Harpo Films, in charge of all aspects of production on such films as “Tuesdays With Morrie” (Jack Lemmon, Hank Azaria), “Amy & Isabelle” (Elisabeth Shue), “The Wedding” (Halle Berry), and “Before Women Had Wings” (Ellen Barkin).
He was in charge of worldwide film and TV production for Milk & Honey Pictures, headquartered in Los Angeles and Prague. Tim was a unit production manager on the feature film “Jackass The Movie.” Additional credits include: “Project Imagination” short-form project, the Peabody Awards, “Fear The Walking Dead,” interstitials, and feature films “This Is It,” “For Right or Wrong” and “The Perfect Game (aka The 3rd Miracle).”
As a natural innovator with an innate entrepreneurial spirit, Tim built a distribution business for a globally recognized independent film franchise. He once spent his summer vacation, writing code for and developing cost reporting software during his time at Disney, that the studio was so desperate for, they bought it from him on the spot and immediately implemented the tool into their production accounting pipeline.
In his early career days, Tim garnered television management experience on such well-known TV series of “Home Improvement” and “Ellen,” working as a production accountant for Walt Disney, TriStar Pictures, NBC, ABC and CBS. During his time on the Sony Pictures marketing team via McCann-Erickson, Tim worked on domestic theatrical strategic planning for such media campaigns as “Terminator II: Judgment Day,” “The Doors,” “Total Recall,” “Bugsy,” “Basic Instinct,” “Fisher King,” “Lord of the Flies,” and “Boyz in the Hood,” to name just a few.
Tim’s experience as an Executive merged last year with his drive for innovation to always improve the production accounting process and provide long-lasting solutions. This motivated him and his team to launch the F3 System™ in Fall 2017 — the production industry’s first, end-to-end, cloud-based, proprietary remote production accounting system – which is revolutionizing the accounting process, as the entertainment industry has known it to date.
Tim now oversees day-to-day management of the Outsourced CFO service, Full Force Financial, where he and his firm deliver a done-for-you suite of back-end financial processing and financial forecasting for content creators.